Hi! I’m Alle.

I’m a writer, editor, and creator who’s passionate about making the world a more beautiful place, one cat eye at a time.

Though my first writing job was recapping professional wrestling matches in 1998 (yes really), I’ve since focused on bringing my unique perspective to tell stories that matter in the beauty, fashion, and lifestyle space.

Now I’m bringing my extensive editorial, production, and data analytics background to help publications and brands talk to their audiences in an authentic (read: not embarrassing) way.

Whether you’re a small business trying to make an impact on Instagram, an aspiring creative looking to branch out into a successful freelance career, or a legacy publication searching for non-boring stories about style and beauty — I’m your girl.

And if you’re here to learn what kind of mascara I use, I’m into that as well.

Curious about my favorite liquid eyeliner? Wondering how I style band t-shirts like a grown-ass adult? Curious about how I cured my acne, once and for all? I’ve got you. My blog (coming soon!) is an honest, compassionate take on life, style, beauty, and keeping plants alive.

In the meantime, I’m all over social media! With 13,000 followers across Instagram, Facebook, and Twitter, I use my online presence to bring a much-needed dose of reality into an increasingly unreal medium.